Background - Farmer's Field Product Testing
With the growing challenges of conventional farming systems, Sustainable Agriculture as a viable option, is being discussed from last nearly 3 decades, however, it has been realized that despite growing concern about safe and healthy food, plus ban on large number of chemical pesticides, the growth of sustainable agriculture is not up to the mark.
Most of the companies have good products; however struggle to achieve consistency, repeated demand, increase in sales volume and slow growth rate. With growing competition, the challenges are to increase manifolds in future.
Now with the changing world, where competition is increasing and performance / quality of product is being valued instead of price alone; providing data in support of claims to the end users (buyers) will have long term impact on sustainability.
